Concept
Delivering optimal UX
through a
Co-Creative Process
that unites designers and clients
in
propelling projects forward.
That is how IDEAL aims to help companies of
all kinds keep growing and developing.
Member of the UX Intelligence Association
Why choose us?
Every design is subjective—how people experience it varies widely depending on their values and sensibilities. For us at IDEAL, getting designs across to users effectively hinges on a Co-Creative Process. That means bringing designers and the client together in a focused project team, carefully researching UX through workshops and other activities, uncovering ideas and insights, and pooling the results together into design prototypes. We then go through the results and make refinements, driving the project toward completion.
The UX we envision
A good UX needs to do more than just enable the service or product to work smoothly. What we work to do is make every UX something memorable, something exciting, and something users want to keep engaging with. When CX improvements bring more customers to a product or service, they deserve the right UX.
Output quality that reaches people at a deeper level
IDEAL was founded to tackle the growing need for solutions to digital transformation challenges in society. Our competitive edge lies in the accuracy and precision of our design output—a fusion of functional and affective elements. By elevating our design quality through a scrap-and-build approach, we work to design and craft user experiences that motivate and inspire.
Works
Mitsui Fudosan Co., Ltd.“WORKSTYLING”
rebrand
We helped brand the client’s shared-office business and design the user experience, building on the concept of “providing users with opportunities to find happier ways of working” to create a wide array of creative content with a consistent focus. We also analyzed facility usage conditions, did user testing, and gathered other input, using our findings to develop and implement proposals for improvements and other measures.
Japan Institute of Design PromotionLearn the Important Things in Life from Games. — an exhibition
This exhibition, selected for the 3rd GOOD DESIGN Marunouchi open-call showcase, invited visitors to experience everyday life events—ones we all encounter—through original video games.
Our game designs intentionally forced players into nerve-racking, frustrating situations that they would need to struggle to find solutions for, centering the focus on a UX design that encourages personal growth.
The Gibraltar Life Insurance Co., Ltd.Website redesign
Aiming to make the client’s website more comfortable and accessible to a wide range of users, this project incorporated universal design concepts and focused on giving the website a warm, welcoming feel with a human touch. In addition to providing easier “My Page” access for better site usability, our design also made it easy for users to contact their representatives at any time.
Benesse Corporation “Programming Plus” educational content development
We helped with the UI design for “Programming Plus,” a set of educational content that gives children an intuitive grasp of programming. We were involved in developing in-app games from the prototype stage and created videos highlighting the characters’ unique traits as well as additional monthly content. We carefully selected and implemented features on many levels to make learning programming fun for children.
What we offer
Development of new services
Our Co-Creative Process—a method where designers and clients collaborate on developing services—leverages diverse perspectives and expertise. By bringing these components together and progressing toward the ideal user experience, we take service value to new heights.
Enhancement of existing services
Designing quality services starts with bringing the issues at hand into sharper focus. By defining the core challenges, discovering and analyzing user insights, and doing user tests with prototypes, we put our designs through a continuing cycle of assessment and validation to enhance service quality.
Post-launch support
UX design is not a one-off effort—it evolves in an ongoing process over time. The same goes for service: the release is just the beginning. Initiating a continuous cycle of testing and refining designs drives the growth of the UX. At IDEAL, we take a long-term approach, partnering closely with our clients to accompany services and help them stay connected with users.
Contact
Feel free to contact IDEAL about new app/web-based service design, new/updated business
design, UX design, or job opportunities (for new graduates or experienced professionals).